case study
ATTICUS is a law firm that makes it easy for any sick or injured person in crisis to get the life-changing aid they deserve.
KEY INSIGHTS:
- Many people don’t know where to start when seeking legal help.
- Legal Language is confusing and people often feel overwhelmed.
- Atticus can simplify the process and provide free advice to guide them.
OBJECTIVE:
Increase brand awareness across social media platforms to illustrate how easy it is to receive help for disability, worker’s comp and veteran benefits.
GOAL:
Create engaging original content for on site and in ads to improve CAC in order to scale content-led acquisition channels.
video
create 20 sec. brand awareness ads, focused on each category of benefits
16:9 format
9:16 format
on site banners
design rotating banners for website main pages
Disability Benefits Page
Worker’s Comp
Veteran Benefits
develop a video campaign based on real testimonials around the theme ‘real stories, real people, real results’ create 15sec. cut downs from hero ad
storyboard
30 sec. ad ‘Life can be unexpected’, focused on disability benefits